UFC®, the world’s premier mixed martial arts organization, and VeChain, the leading global sustainability-focused blockchain Foundation, today announced a first-of-its-kind long-term partnership that breaks marketing ground for both brands.
VeChain will become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the blockchain Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’s popular digital and social channels. Through UFC’s far-reaching global footprint, VeChain will have meaningful brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.
“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability,” said Sunny Lu, co-Founder and CEO of VeChain. “This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together.”
“VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an Official Marketing Partner of UFC,” said Paul Asencio, UFC Senior Vice President of Global Partnerships. “VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support. We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.”
VeChain is a pioneer of real-world blockchain applications, with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States. Strong independent developmental capabilities combined with the professional compliance guidance of strategic partners PwC and DNV has seen VeChain establish partnerships with many leading enterprises, including Walmart, Bayer, BMW Group, BYD Auto, LVMH and more.
The VeChainThor public blockchain is unique in that its technologies have been adopted commercially at enterprise and government levels across various industries. Their technology has the power to radically transform the global economy by greatly enhancing data transparency and security while facilitating unprecedented collaboration using ‘trustless’ data enabled by blockchain. In addition, VeChainThor is mainstreaming applications across industries ranging from sustainability, carbon management, supply chain & logistics, medicine, energy and others.